by Donald J. Trump
From the most visible and self-confident person in business comes invaluable, hard-hitting advice he elicited from people who have succeeded in everything from Fortune 500 companies to family-owned businesses.
Donald Trump is the boss, at least on NBC’s The Apprentice, and if you don’t want to hear the boss say, "you're fired!," you need to know how to succeed. And who better to tell you than those who have done it themselves?
Trump asked many of the brightest, most successful businesspeople he knows—and some he doesn’t know—to answer this question: What’s the best business advice you’ve ever received? The resulting answers comprise a body of wisdom and wit that cuts to the core secrets of business success. Trump solicited guidance from executives at companies large and small, from well-known icons such as Staples, American Airlines,Verizon, and Lillian Vernon to family-run operations like Orleans Homebuilders.
The entries range from entreaties expressed in a few words to intriguing vignettes or lists of guiding principles. All are illuminating, instructive, and insightful, often discussing tenets and values that too frequently are forgotten amid the everyday details and demands of running any business.
Donald J. Trump, the star of the hit NBC reality show The Apprentice, is the founder and head of The Trump Organization. He is a life-long New Yorker.
Hardcover: 256 pages